Events: Photos and Coverage of Hasbro's Fan Media Event at Brick by Brick
As part of its many events at San Diego Comic-Con 2019, Hasbro held a Fan Media Event Thursday evening that acted like a bookend to the breakfast from earlier in the day. During this event the Hasbro team had hoped to demonstrate the transformation of the Unicron grey model live with the assistance of engineers and designers from Takara Tomy. However, not all quite went as planned. While Unicron was there in robot mode in all his glory, the engineers were worried that the prototype would require some more delicate touches behind the scenes to transform properly. One technical mishap and many quick thinking minutes later (okay almost a half hour later) Unicron had been transformed "behind the scenes" into planet form. In all honesty, I had no issues with this. Prototypes are not built quite up to the level of a production model, and I am sure the final product (if funded) will transform just fine if approached with care. The figure looked intimidating, majestic and impressive (and yes, I backed the project Day One).
Perhaps the most surprising part of the evening was the inclusion of several key Generation One personalities at the event! On hand were Ron Friedman (aka the man who "killed" Optimus Prime), Flint Dille (writer), Gregg Berger (Him Grimlock!) and Paul Eiding (Perceptor). Since this Unicron figure is based on the G1 character design, it was appropriate to have key figures from that era there. Ron Friedman told a story about Orson Welles (involving Lucille Ball and the large amount of debt he was in towards the end of his life) and Gregg told a story about Frank Welker being able to make noises during recording that would freak out the engineers. Flint Dille acted almost like an emcee, introducing people and performing some very "host-like" duties.
In terms of toy reveals, the previously revealed Rainmakers and Micromaster 10-Pack were on display. However, later in the night they broke out the newly revealed Vintage G1 3-Pack of cassettes featuring Noizu, Gurafi and Frenzy! These were production samples on display showing off the figures on card. Interestingly, their cards are connected with a crease in between them. These are available now via Hasbro Pulse.
"Transformers: The Movie" composer Vince DiCola was on hand for the event and to play a show afterward. I did not get to stay for his show, but I did manage to buy some CDs of his work which was super cool.
Ben's World of Transformers would like to thank Hasbro for the invitation to this event. It truly feels special to be a part of these experiences. I am a fan first, and to this day there is a little kid in me who is wide eyed and amazed that I am even participating in such activities!